As blogging grows in popularity, it is important to remember that the basic rules of writing and formalities still exist in cyberworld. Blogging and podcasting may have started out with a cult following but have quickly become a mainstream form of communcation. PR professionals would do well to keep up with this trend.
When blogging, or pitching to a blog*, it is important to remember the basic rules of PR. Know your audience, know how to effectively reach them and always use proper grammar and formatting. Targeting the correct person within an organization is vital. Blogging is not an excuse to be lazy. If you do decide to blog as a PR professional be sure that you represent your peers well by delivering a professional and well-written blog. Blogging is a great way for professionals from different fields to communicate and share ideas and experiences.
Blogging should be taken seriously because it can have serious repercussions. If you upset the wrong people you may find yourself blacklisted. If you target the wrong people you may find your message ignored. And as always, proper grammar is paramount.
If you do decide that blogging is right for you as a PR professional, be sure to represent yourself and the rest of us well.
*Hat tip to Darren Rowse
http://www. blogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/
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